Cookies and Tracking Technologies Policy

MedPoint Digital, Inc. (“MEDPOINT”), uses authentication cookies and tracking technologies on our websites to enable us to analyze use of our online services, to improve and personalize your experience of our services which, on some services, may be tailored to you based on your browsing behavior and other data held about you.

MEDPOINT respects your right to privacy and we aim to be transparent at all times about when, how and why data about you and your browsing behaviors may be used in connection with our services. We are committed to using cookies and tracking technologies fairly and in accordance with your privacy rights. This policy describes:

  • What cookies and online tracking technologies are;
  • How we use cookies;
  • Analytics on our services
  • Your choices (managing cookies and opting out); and
  • How to contact us

To find out more about the company and our approach to privacy please read our Privacy Policy

1. What are cookies and online tracking technologies?

Web Browser Cookies

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the site. This enables a website to recognize you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in or to remember your preferences and settings, to analyze how the site is used by you.

Cookies may be served to you by the website you are visiting (a “first party cookie”) or by another organization providing services to that website, such as an analytics company (a “third party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a “persistent cookie”).

MedPoint only uses first party, non-persistent, session cookies that expire when you log-off our membership-only Portals.

Other types of local storage, such as Flash Cookies and HTML5 Storage

Many websites use Adobe Flash Player to deliver video and game content to their users. Adobe utilize their own cookies which are used by the Flash Player to store data such as your preferences, and your viewing and browsing history.

HTML5 Storage is similar in concept to browser cookies in that the data is stored in your browser’s files, and it is used for similar purposes, however as this storage enables website publishers to store greater amounts of data, they will often use it to store usage data and preferences (alongside the unique ID usually stored in a cookie) instead of on their own systems.

MedPoint uses Adobe Flash and HTML5 cookies only to track training module progress (resume code) and completion.

Tracking technologies: web beacons/GIFs, page tags, script

Web pages, emails and mobile apps may contain a small transparent image file or line of code to record how you interact with them. They are often used in conjunction with web browser cookies (or the unique identifier of your mobile device) and they are used to help website and app publishers to better analyze and improve their services based on your browsing behavior and interests. For example by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on an advert on the site or whether you opened or clicked on marketing emails sent to you.

MedPoint does not use web beacons/GIFs, tracking page tags or tracking scripts.

2. How we use cookies on our online services

We use cookies and tracking technologies to enable us to recognize when you have logged in, to keep you logged in, to improve the security of our services, such as preventing fraudulent or disruptive activity and for system administration.

Analytics on our services

We use Google Analytics to collect statistical information about how our websites are used. They use information such as your IP address, browser type and unique identifiers stored in first party cookies on your device to record how you interact with our website. We only use this data in aggregate form and we do not merge it with any other data we hold.

MedPoint may share this aggregate data with the Pharmaceutical and Biotech companies who sponsor Users’ portal memberships.

These analytical services help us to know how many users we have, which parts of our sites are most popular, what browsers are used (so we can maximize compatibility), the country or region where our users are located, and the demographics and interests of our users. This enables us to better understand who is using our site and to ensure we are reaching our target demographic, and to improve and tailor our services accordingly.

3. Your choices: Managing cookies and “opting out”

Opting out of Analytics Cookies

To find out more about the analytics services used on our websites and to opt-out, please visit:
Google Analytics –

Managing cookies and local storage on your device

Web browser cookies:

You can choose how web browser cookies are handled by your device via your browser settings including to ‘refuse’ or ‘delete’ all cookies. If you choose not to receive cookies at any time, websites may not function properly and certain services may not be provided. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences or follow the instructions provided at:, which provides information for the most common browsers.

Local Storage (Flash and HTML5):

The most common browsers clear your locally stored data when you choose to ‘delete/clear’ your cookies and web browsing data; consult the “Help” function of your browser for more details. Alternatively, you can manage which websites can store information (and how much) in Flash cookies by visiting the settings panel on the Adobe website. Deleting Flash cookies and HTML5 cookies will impact “Training Module” performance and credits.

The ‘Do Not Track’ (DNT) function on your web browser:

DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies. This website does not currently respond to DNT requests, however, you may opt-out of tracking for analytics purposes using the links provided above.

A uniform standard has not yet been adopted to determine how DNT requests should be interpreted and what actions should be taken by websites and third parties. We will continue to review DNT and other new technologies and may adopt a DNT standard once available.

4. Contact us

If you have any questions or concerns about MEDPOINT’s use of cookies and other tracking technologies, or if you believe there has been a breach of this policy, please email us at: