The On-Demand Webcast originally recorded on December 8, 2009 is now available for your immediate viewing.

This webcast will address how the medical speaker program must evolve in response to major changes in medicine and the bio-pharma industry. It will review issues of economics, regulations, physician practice patterns, and public perception, which in combination have contributed to decline in speaker program activity. Two leading experts in the field will discuss the win-win value of industry support for peer speaker activities and provide practical advice on how to reposition these programs to align with new business models. Virtual media alternatives to traditional venue-based programs will be discussed, ranging from satellite broadcasts to live webconferences. Best practices in the design and execution of virtual speaker programs will be highlighted, so that medical product marketers can realize the full potential of this emerging format for peer-based learning.

What You Will Learn From This Webcast:

How to benefit from using the right application of technology and instructional design, including interactive elements focused on live video and multimedia.
Specific ways in which virtual media channels can lower program costs and enhance compliance with increased regulation of medical speaker programs.
How to provide useful new services to the physician community, through superior convenience, time savings, and valued peer-to-peer learnings.

Speaker Information

Bill Cooney
President and CEO
MedPoint Communications, Inc.
Bio

Nadim Yacteen
Director, Life Sciences Practice
Navigant Consulting, Inc.
Bio

IMPORTANT - PLEASE READ
This is a FREE streaming audio Webcast and does not require a phone line.

If you have any questions regarding this Webcast, please email pharmexecspeakers@medpt.com.

If you have previously registered, please login to the On-Demand webcast below:

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