Branded Education: Industry Trends

It seems like the Big Trends in medical marketing are working against you: budgets and access to physicians are down, regulations and competitive pressures are up. But there are some positive trends, and MedPoint makes them work for you. Our virtual event and digital communications services leverage the Big Trends of pharma.

The Ascent of Broadband
If there's one trend in your favor, it's the rapid advance of broadband Internet. Physician broadband access has risen dramatically, both during practice hours and after hours. As a result, eMedia and virtual meetings are effective and media-rich avenues to connect with even the busiest physicians.

Getting Down to Business
The biotech/ pharma industry is getting down to business. Hotel and restaurant venues must be modest, and entertainment is a thing of the past. The focus is on the science and practice of medicine, and not the frills. Virtual meetings set the right tone in the new down-to-business environment of medical marketing.

Staying Out of the Air
With long lines at security, crowded flights, and frequent delays, air travel is a less attractive way to meet with your faculty and consultants. As an alternative, MedPoint produces high-end, interactive virtual meetings that are tremendously more convenient and preferred by medical VIPs.

Keeping In Compliance
Regulatory concerns are shaping all aspects of medical marketing, and virtual meetings are a natural solution to many regulatory challenges. MedPoint provides virtual meeting formats that effectively engage healthcare audiences, while offering unrivaled compliance and exceptional digital documentation.

Going Green
Converting travel meetings into virtual meetings is a very green thing to do; air travel consumes large amounts of fuel and emits pollutants in the upper atmosphere where they do the most harm. MedPoint has systems in place to track and report significant carbon savings, using highly valid calculations. We're proud to work with clients who make the world a greener place.

Lowering Costs
Across the biotech/pharma industry, marketing budgets are being cut. Brand teams need new approaches that deliver results while lowering costs. Virtual meetings and eMedia offer excellent alternatives to numerous traditional programs, at a fraction of traditional costs.