Branded Education: Case Studies

Hybrid Speaker Training

Challenge
Replace a single face-to-face (F2F) annual Speaker training meeting with a series of hybrid meetings, to lower costs and deliver training more conveniently to more speakers.

Goals
Effectively update and train 800 members of an existing Speakers bureau, produce favorable participant satisfaction scores, and save over US$1 million.

Format

• A series of 4 Regional Hybrid meetings, held on 4 consecutive weekdays

• 4 Presenting Faculty and clients convene at a Chicago HQ site for a week

• Each Regional Hybrid meeting connects 5 hotel sites within one region of the US

• -5 hours of live Speaker training sessions per meeting

• 40 Speakers per site, 200 per meeting, 800 total Speakers trained

• 30% of Speakers fly to each site, 70% drive

Special Services

• Extensive Presenting Faculty preparation and rehearsal

• Event scripting and instructional design

• Live video of Presenting Faculty and panels

• Preparation of multimedia and interactive elements

• Data capture of audience polling, Q & A, and chat responses

Results

• Costs per Speaker trainee reduced from $4,445 to $2,780 (incl. honoraria)

• Total cost savings of US $1.33 million, or 37.3%

• >95% participation by target Speakers, and 67% reduction in "Can't attend" Speakers

• 50% lower total time commitment by Speakers = 1/2 day gain in practice hours

• Brand team avoids wear-and-tear of a regional meeting "road show"

• 960 fewer miles of round-trip air travel per attendee = 245 tons of total carbon savings

• >90% "overall positive" rating and 75% "preferred format" rating by Speakers